The metrosexual is frequently explained as the creation of capitalist markets that are strategically producing new consumers with more wants and needs;
yet these functionalist arguments do not address the individuals who indulge in metrosexual consumerism or those who are linked to the new discourses- namely homosexuals and women.
The metrosexual is certainly not simply a pawn of consumer capitalism- or at least no more than many or anyone else.
He presents an identity that ontologically links men and women:
A gender blender and transcender.
As such, this performance could be revealed as an important discursive tool for the project of effacing hierarchical gender regimes by emphasising similarities and embracing differences that make each person equal and unique.
The metrosexual also offers one area where boundaries are blurred:
perhaps the market attempts at appealing to entire populations will contribute positively in the process of eliminating hierarchical differentiation- especially as it is accepted that capitalist markets no longer abide by circumscribed gender roles.
The metrosexual, finally, reveals the power that is pre-eminent within economic institutions, which are deemed (and proven) capable of constructing, representing and essentially exploiting our perceived (and conceived) identities for their own gain.
The metrosexual may/be/is the embodied subject and object of the decade and the future.
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